fundraising video
For 150 years, the donation ship has been a familiar sight for the sea rescuers – on counters, bars, and collection points across the country.
The anniversary film reveals what lies behind it: the stories, places, and people who turn donations into real rescues.
Donation campaign. Various content in vertical and horizontal formats, long and short versions.
Over several shoot days – at sea, in Laboe, Bremen, Emden, in the shipyard, and many other locations – we captured what makes the donation ship so special. For 150 years, it has been a symbol and a constant presence for the sea rescuers across Germany.
With the goal of making the ship’s significance and history tangible in a film, we developed a concept together with the DGzRS that achieves both: feeling authentic and touching the audience emotionally.