In May 2025, we were part of a very special project: during the “Dogs & Fun” trade fair in Dortmund, together with James Wellbeloved and Mars Petcare, an official Guinness World Record was set – for the most dogs sitting simultaneously.
Collaboration & Preparation
We’ve been working with Mars Petcare for several years and were excited to be asked again to provide media coverage. Alongside Mars, the event also involved Messe Dortmund, the Guinness World Records team, and the agency Isarhelden. Together with our photographer Gianna König, we were once again on site to capture the event visually.
Our Tasks
On location, we documented the entire event – from the official record photo to full photographic coverage and video production. We also supported the organization, for example, with a spontaneous setup change shortly before the record attempt began.
Last-Minute Change of Plans
Due to heavy rain showers, the setup had to be moved indoors at the last minute. Within minutes, we adjusted camera positions, framing, and processes so the attempt could go ahead as planned.
Success & Outcome
The record was officially confirmed: the most dogs sitting at the same time. For us, it was an intense production day – with many people involved, strong teamwork, and an outstanding result.
